Since the Covid-19 pandemic, the number of private vehicles and the necessity for operational vehicles in every business to modify the external theme of the company’s vehicles that are innovative and decorative have led to an annual increase in the opportunity for cutting stickers in the vehicle modification industry.
Due to the increasing number of private vehicles, of which the owner is obviously the owner, wholesales sales (car shipments from distributors to dealers) reached 887,202 units in 2021, a 66.7% increase over the previous year when the number only reached 532,027 units.
Is interested in altering the outside of his own car, and the business must design its operational vehicles to fit the concept of its advertising.
Segments that present potential for cutting vehicle decals
The opportunities for vehicle sticker cutting businesses are supported by the following factors:
- the market is vast, consumer demand is inflexible, and the business targets all market objectives, ensuring that it is known by all societal strata without age restrictions;
- the company’s need to modify the theme of its operational vehicles is limitless;
- the customization of vehicles is limitless;
- the venture capital required to start a business is relatively affordable;
- the business is a modern technological tool that is easy to operate.
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The functions of car stickers are categorized according to what is needed of the consumer
In the realm of car stickers, there are numerous types of stickers that serve distinct purposes for vehicles and to satisfy customer demand. These categories of stickers include the ability to add aesthetic appeal and protect the paint of a vehicle. Examples of these types of stickers include:
1. Stickers made from vinyl
This sticker material is the most common type of sticker material used on cars, because this type of sticker has water resistance, good durability, and vinyl has many colour and finishing options such as glossy and matte or metallic which can be printed and adjusted to the creation of customer requests on their vehicles to display an elegant and luxurious look.
2. Stickers that are based on Scotlite
This type of sticker has properties that can reflect the light it receives, so having this type of sticker will make the impression of a car reflecting light, this type of sticker is also widely offered in various sticker shops, but when moving this type of sticker to another place, extra care is needed because this type of sticker has a thin texture so it is easily damaged or torn.
3. Stickers made from oracal
This type of sticker is from Germany which offers the best quality because the material used is made of PVC or plastic so that it has a flexible texture, is waterproof and also resistant to light, therefore this sticker does not reflect light, so it displays a dashing and will not be easily damaged by light and has excellent glue characteristics so that it has a strong sticking power.
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4. Stickers composed with glitter
In order to provide the automobile owner a sophisticated and opulent image, this kind of sticker is composed of a unique vinyl coating and glitter particles throughout the material. It also creates a sparkling visual impact and draws attention to itself.
5. Stickers designed with carbon
This kind of sticker is made from adhesive vinyl and has a similar effect to real carbon fiber at a relatively low cost. As a result, it is popular among enthusiasts.
However, not all media can be applied with this type of sticker because it is thick and hard, requiring special tools and installation skills. However, because of its strong adhesion, this type of sticker is resistant to UV rays and water.
Author: Rafi Putra Fauzan
Islamic Religious Education Student, Muhammadiyah University Prof. Dr. Hamka
Editor: Ika Ayuni Lestari
Senior Editor: Rahmat Al Kafi
References
https://www.qoala.app/id/blog/berita/cutting-sticker-mobil/
https://laysander.com/dunia-printing/usaha-cutting-sticker/
https://astraotoshop.com/article/cara-modifikasi-stiker-mobil-dengan-cutting-sticker
https://balikitakita.com/advertising/stiker-branding-mobil-populer/
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